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Facebook portal ad

Facebook ran a campaign using video and photo ads plus TV advertising to boost awareness of its Portal video communication product, lifting brand awareness by 15 points. Founded in , Facebook has a mission to give people the power to build community and bring the world closer together. Facebook wanted to increase brand awareness of, and purchase intent for, its Portal product and to learn whether it was more efficient to achieve those goals by running ads on Facebook and TV simultaneously, or on each channel independently. Portal from Facebook is a video communication device that makes it easier to connect with friends and family, and share everyday moments. Facebook used campaign budget optimization to automatically distribute spend as efficiently as possible across ad sets in real time. The team measured campaign results via a 4-cell test that compared the performance of: 1 TV ads alone; 2 Facebook ads alone; 3 TV ads and Facebook ads together; 4 no ads. Facebook determined the results of this campaign over two weeks in April using a Nielsen total brand effect cross-platform lift study, which clearly revealed the strength of running ads on TV plus Facebook simultaneously, such as:. Director of Product Marketing, Portal from Facebook. Marketing on Facebook. Marketing goals.

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Making meaningful connections

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Portal data used to target ads. For example, if you make lots of video calls, you might see some ads related to video calling. Facebook is also monitoring volume levels, bytes received and frame resolutions. Marketing Land has reached out to Facebook for more details on user data that may be tracked via the Portal, but we have not yet received a response. Third-party app ads on Portal. As far as ads showing up on Portal, the company says it will not show Facebook ads on the device, but users may see ads from third-party apps they may be using on their Portals.

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Increasing purchase intent

To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Learn more, including about available controls: Cookies Policy. Skip to content. Back to Newsroom. November 7, November 7, Privacy and Security Facebook does not listen to, view or keep the contents of your Portal video calls. This means nothing you say on a Portal video call is accessed by Facebook or used for advertising.

Between Oct. This makes Facebook a top TV ad buyer in the U. With Black Friday and the holiday season approaching, it makes sense that Facebook would spend a ton of marketing dollars to market and sell Portal devices. But Facebook rarely buys TV advertising at the level that it is currently doing. Based on iSpot. Facebook is no stranger to TV commercials. Meanwhile, Facebook becomes another major tech platform to use linear, national TV for a new product or message roll-out.

A little about the videoVideo сomments (10)

Views: 988

From: Nikotaxe

Added: 03.07.2020

Category: Public

Tags: facebook+portal+ad

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